Performance Marketing Case Studies

Real-world paid marketing campaigns focused on lead generation, conversion optimization, and ROI improvement across Google Ads, Meta Ads, and landing pages.

Google Ads Lead Generation – Pride Lifestyle Homes

Industry: Real Estate

  • Objective: Generate high-quality property leads at a lower CPL
  • Platform: Google Search Ads
  • Target Location: Pune

Strategy:

  • Keyword research focused on high-intent real estate search terms
  • Campaign restructuring with tightly themed ad groups
  • Optimized ad copies with strong CTAs and location extensions
  • Landing page alignment to improve Quality Score

Results:

  • 📉 Reduced Cost Per Lead by ~25%
  • 📈 Improved CTR from 3.1% to 4.6%
  • 🏡 Generated 300+ qualified leads

Meta Ads Campaign – Majestic New Friends

Industry: Real Estate

  • Objective: Generate affordable leads through Facebook & Instagram
  • Platform: Meta Ads (Facebook & Instagram)
  • Campaign Type: Lead Form Ads

Strategy:

  • Audience targeting based on interests, location, and behavior
  • Created multiple ad creatives and copy variations for A/B testing
  • Optimized campaigns based on CPL and lead quality
  • Regular creative refresh to prevent ad fatigue

Results:

  • 📉 Reduced CPL by ~30%
  • 📊 Generated consistent daily leads
  • 📈 Improved lead quality after audience refinement

Landing Page Optimization – Ranjekar Realty

Industry: Real Estate

  • Objective: Improve conversion rate from paid traffic
  • Tools: HTML, CSS, Google Analytics

Strategy:

  • Redesigned landing page with a clear value proposition
  • Optimized CTA placement and form length
  • Improved page speed and mobile responsiveness
  • Aligned ad messaging with landing page content

Results:

  • 📈 Increased conversion rate by ~20%
  • 📉 Reduced bounce rate
  • ✅ Better lead quality from paid campaigns

SEO Audit & Optimization – Ranjekar Realty

Industry: Real Estate

  • Objective: Improve organic visibility and site health
  • Tools: Google Search Console, GA4

Strategy:

  • Conducted technical SEO audit (meta tags, page speed, indexing)
  • Optimized on-page SEO elements
  • Improved internal linking and content structure

Results:

  • 📈 Improved keyword rankings
  • 📊 Increased organic traffic quality
  • ⚡ Better website performance scores